“A brand is a tool for growing the business profitably… But businesses cannot be reduced to brands.” (Kapferer, 2012, p.xviii)
Brand is a combination of name, design, sign, symbol, term or non combination of them with the intentions to identify and differentiate the services or products of a seller or group of seller from those of the competition; said the American Marketing Association (Kotabe, 2009 p. 189)
“A brand encapsulates in its name and its visual symbols all the goodwill created by the positive experiences of clients or prospects with the organisation, its products, its channels, its stores, its communications and its people” (Kapferer 2012, p. 2). The same we will do with your corporate event. We will encapsulate all your goodwill in a positive experience for your stakeholders, shareholders, exclusive clients, partners, employees or top employees performers.
Brand awareness is almost 80% of business to business reason for content marketing efforts. Prakash et al. (2011 p.2) explained “Branding is an integral and indispensable marketing function”.
Corporate image is understanding who you are, what you stand for and what makes you unique.
Event Branding emphasizes image, and at ËLABBA we match your corporate image with the live environment. We focus on Subliminal Branding and Visual Branding. We incorporate your brand in any place we can with any budget because your brand matters to us and over time it will become associated with credibility, quality and customers’ satisfaction.